eCommerce Development
Digital commerce is a system of systems: a frontend experience, a platform layer, order management, payments, fulfillment, analytics, and dozens of integrations that need to work together reliably every hour of every day. We've been building and maintaining these systems for over a decade.
Platform Expertise
Salesforce Commerce Cloud →
SFRA implementations, LINK cartridge development and integration, multi-site and multi-locale configuration, Business Manager administration, and Salesforce ecosystem connectivity (Service Cloud, Marketing Cloud, CDP).
Shopify / Shopify Plus →
Liquid storefront development, Hydrogen/React headless storefronts, custom app development, Checkout Extensibility, Shopify Functions, and third-party integrations via REST and GraphQL Admin API.
Headless & Composable
React/Next.js frontends connected to any commerce backend via Storefront API. Performance optimization beyond platform-native limits, consistent multi-channel experiences, and modern developer tooling. We're honest about when headless is worth the added complexity.
Other Platforms
Drupal Commerce, WordPress/WooCommerce, and custom commerce architectures. Full-stack experience across the eCom platform landscape - platform selection advisory included in our discovery phase.
Integration Portfolio
The integration layer is where most of our most technically significant eCommerce work lives. A well-implemented payment integration is invisible. A poorly implemented one is a 15% cart abandonment rate.
Payment & Checkout
Braintree, Klarna, Global-E, CyberSource, AfterPay, Paymentech, Stripe, PayPal, ApplePay, GooglePay, Bolt, ShopPay
Includes 3DS2, fraud tools, multi-currency, subscription/recurring billing, BNPL order management for partial shipments and returns.
Analytics & Tag Management
Google Tag Manager, Tealium, Klaviyo, Optimizely, VWO, Microsoft Clarity, Hotjar, GA4
Commerce-specific data layers, enhanced eCommerce schemas, consent management (OneTrust), cross-device attribution.
Reviews, Loyalty & UGC
Bazaarvoice, Yotpo, Stylitics, Jebbit
Ratings and reviews display, syndication configuration, SEO schema markup, loyalty program integration.
Fulfillment & Operations
FedEx, OrderGroove, Recurate, Celigo, Boomi, MuleSoft
Shipping rate calculation, label generation, subscription management, ERP integration middleware.
AI in eCommerce
eCommerce is one of the highest-value verticals for AI - large transaction volumes, rich behavioral data, and clear business outcomes (conversion rate, AOV, support cost) make it possible to measure AI impact directly.
Customer Support Automation →
AI agents that handle 60–70% of support volume - order status, return initiation, product FAQs - with full context for human escalation. Reduce support costs while improving response time.
AI-Powered Merchandising →
Product discovery, semantic search, personalized recommendations, and merchandising automation for catalogs too large for manual attention. LLM-generated product descriptions adapted for audience segments.
FAQ
SFCC for: enterprise retailers needing multi-site/multi-locale architecture, deep Salesforce ecosystem integration (Service Cloud, Marketing Cloud), and complex operational requirements at scale. Shopify Plus for: DTC brands where speed to market matters, simpler operational requirements, and when total cost of ownership is a primary concern. SFCC's capabilities justify its cost when you genuinely need them - otherwise Shopify Plus closes most of the gap.
Headless makes sense when your performance requirements exceed what the native frontend can deliver (verified by measurement, not assumption), you need a consistent experience across multiple channels, or your team's expertise is in modern React frameworks. If choosing headless for "future flexibility," the additional infrastructure complexity and maintenance cost typically does not justify the decision.
Migration complexity is driven primarily by integration scope, not data volume. The data migration itself (products, customers, orders) is well-tooled. The real complexity is rebuilding integrations - every third-party tool connected to your current platform needs to be reconnected or replaced. We audit the integration inventory before scoping any migration; teams routinely underestimate this by 50–100%.
Under-investing in the integration layer. Teams spend weeks on storefront design and days on payment integration, then discover the payment integration has edge cases that were not tested - partial refunds, 3DS2 challenges, concurrent payment attempts - and are debugging checkout failures in production. We allocate integration work proportional to its business impact.
Every 100ms of additional page load time reduces conversion by approximately 1% based on broad industry data. At $10 million in annual revenue, 200ms of avoidable latency costs $200,000/year. We treat performance as a project requirement, not an optimization to address if there is time. Performance budgets are defined at project start and regression is caught in CI/CD.